Marketing
Sept. 25. 2012 — Email is one of the most effective marketing tools there is. It's efficient, low cost, allows for the sharing of files, links and images, and gets your message right into the receiver's inbox.
Aug. 15, 2012 — Clipart can be a great way to add visual impact to your printed publication, website, blog and marketing materials. But finding clipart that's both right for your project and legally accessible can be a challenge.
Our fall season really begins in summer, extends through Thanksgiving and Halloween and on into the Christmas season. It should be our second mini spring.
Aug. 10, 2012 — For independent garden centres to succeed in today’s tough retail market, Brain Minter believes they must do something the big box stores never will: create a unique, fun customer experience.
July 10, 2012 — While Twitter has become a great tool for social interaction and networking, many companies are still unsure how, or why, to use it.
When I look at total Christmas sales from late October through December and compare them to the strong long weekend sales in May,
June 14, 2012 — If you've ever called someone and gotten their voicemail, but weren't sure if it was the person you meant to call, it's probably because they didn't clearly identify themselves in their voicemail greeting.
June 5, 2012, Washington — Customers are using Pinterest to engage with retailers more than Facebook and Twitter, according to the results of a new survey.

May 16, 2012 — With all the email promotions and newsletters people get, getting them to open yours can be a challenge, even if they're expecting it.
May 7, 2012 — Though the economy has experienced a slight uptick since the harried days of the Great Recession, many businesses, big and small, are still operating in penny-pinching mode.

Just recently, I was asked to get some flowers for a friend’s wedding.
Apr. 19, 2012 — With the popularity of social media and electronic contacts, many people feel that business cards have become obsolete. On the contrary, business cards are more important today than ever.
Merchandising: (noun) “the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.” (Dictionary.com)
Mar. 7, 2012 — Quick response (QR) codes are those square images filled with what appear to be a random scattering of dots. When scanned with a mobile device, they can take you to a website, download an app, add a contact, call a number, and more.
NEWS HIGHLIGHT

Why, and how, you should collect customer data
A customer database and purchase history is a must-have for every small business. If you don't have one, you need to get started right away because you have put off building an enormous asset for long enough.

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