Marketing
Our fall season really begins in summer, extends through Thanksgiving and Halloween and on into the Christmas season. It should be our second mini spring.
Aug. 10, 2012 — For independent garden centres to succeed in today’s tough retail market, Brain Minter believes they must do something the big box stores never will: create a unique, fun customer experience.
July 10, 2012 — While Twitter has become a great tool for social interaction and networking, many companies are still unsure how, or why, to use it.
When I look at total Christmas sales from late October through December and compare them to the strong long weekend sales in May,
June 14, 2012 — If you've ever called someone and gotten their voicemail, but weren't sure if it was the person you meant to call, it's probably because they didn't clearly identify themselves in their voicemail greeting.
June 5, 2012, Washington — Customers are using Pinterest to engage with retailers more than Facebook and Twitter, according to the results of a new survey.

May 16, 2012 — With all the email promotions and newsletters people get, getting them to open yours can be a challenge, even if they're expecting it.
May 7, 2012 — Though the economy has experienced a slight uptick since the harried days of the Great Recession, many businesses, big and small, are still operating in penny-pinching mode.

Just recently, I was asked to get some flowers for a friend’s wedding.
Apr. 19, 2012 — With the popularity of social media and electronic contacts, many people feel that business cards have become obsolete. On the contrary, business cards are more important today than ever.
Merchandising: (noun) “the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.” (Dictionary.com)
Mar. 7, 2012 — Quick response (QR) codes are those square images filled with what appear to be a random scattering of dots. When scanned with a mobile device, they can take you to a website, download an app, add a contact, call a number, and more.
NEWS HIGHLIGHT

Why, and how, you should collect customer data
A customer database and purchase history is a must-have for every small business. If you don't have one, you need to get started right away because you have put off building an enormous asset for long enough.
NEWS HIGHLIGHT

Seed companies find new ways to reach customers
The minute the holidays are over, diehard gardeners start getting serious about their planting. Winter is officially just getting cranked up, but for many people it’s time to ponder what to plant in the spring. Seed companies are finding creative new ways to reach these people.
NEWS HIGHLIGHT

Six last-minute holiday e-mail marketing ideas
Holidays are hectic. It's already December, which means marketers are in the thick of it and the pressure to close out the holiday season with success is mounting. What follows are a few marketing tactics that you can still implement and have a successful holiday season.

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

CIB 2018
Wed Sep 26, 2018 @ 8:00am - 05:00pm
CanWest 2018
Wed Sep 26, 2018 @ 8:00am - 05:00pm
Canadian Greenhouse Conference '18
Wed Oct 03, 2018 @ 8:00am - 05:00pm
Northeast Greenhouse Conference and Expo
Wed Nov 07, 2018 @ 8:00am -

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.