Marketing
May 17, 2013 — Online marketing and search engine optimization (SEO)
used to be all about banner ads, paid link building, email campaigns,
and pay-per-click. While those things are still used, to be truly
relevant to today’s consumer, you must add strategic content marketing
in the SEO space to the mix.
It rained most of yesterday. When it wasn’t raining, it was cloudy.
Mar. 15, 2013 — It's been said that every person you meet can be a potential client. The problem is that many business people take this concept literally and dive right in with their sales pitch, often resulting in short conversations and lost opportunities.
Mar. 6, 2013 — More and more companies understand the balance sheet is more than numbers and have developed values that are stated, respected and carried out. Generosity is one of those values.
March 5, 2013, College Station, TX — Fragrance. That and the potential
to boost his country’s economy are what brought a student halfway around
the world to learn about horticulture at Texas A&M University.
Feb. 22, 2013 — Janet is a savvy small business owner. She successfully
navigated her way through the recession and is enjoying steady growth.
She’s well-versed on her clientele and knows their individual likes and
dislikes. She knows who her competition is and what they’re up to. She
keeps up with trends, so she has a Facebook profile and a Twitter
handle. So, why has she seen a marked increase in the growth of her
competitors’ business and not her own?
There’s room for everyone in the “Buy Local” food movement. Even flower growers can get in on the act.
Feb. 8, 2013, Toronto — For many business owners, social media can be a
stressful endeavour. Between the investment of time, the challenge of
measuring returns, plus keeping up with the latest platform, it's no
wonder so many entrepreneurs are giving up in frustration.
Jan. 10, 2013 — How was 2012 for you? If you're like most business
owners, regardless of the fiscal performance of your company, you'll
likely say you worked too hard and were too stressed.
Dec. 3, 2012 — With the holidays just around the corner, now's the time to think about gift giving — to your customers.
If you’re not on Facebook or Tweeting, you’re not connecting with the newest generation of consumers.
Research has helped Canadian greenhouse growers become ultra efficient and productive.
Oct. 18, 2012 — The thought of making a cold call can send chills through the hearts of even the most seasoned business owners. After all, calling a stranger is hard enough without the stress of trying to get them to buy something.
Sept. 25. 2012 — Email is one of the most effective marketing tools there is. It's efficient, low cost, allows for the sharing of files, links and images, and gets your message right into the receiver's inbox.
Aug. 15, 2012 — Clipart can be a great way to add visual impact to your printed publication, website, blog and marketing materials. But finding clipart that's both right for your project and legally accessible can be a challenge.
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