Marketing
Millennials are discovering gardening in a big way, all across the globe – and your garden brand should prepare to reap the benefits.

We’re all searching for new revenue sources to build sales, to level out seasonal sales and to become a more year-round destination. We need to be not only creative in this search, but also wise and very business-like.
You might have heard about select flower or vegetable varieties that have been named AAS Winners but do you know the “story behind the story?”
The main entrance to Les Jardins du Canton’s greenhouses is a tiny shop, where shelves never stay full for very long.
What if you had products that could lower blood pressure, absorb harmful airborne toxins, reduce headaches, improve moods and improve productivity?
Since the dawn of history, marketing has been the backbone of every successful industry.
It was the summer of 1989, and the most ambitious greenhouse complex in Quebec was being built.
Apr. 14, 2014 – In the past, an online presence was a luxury but as society’s focus and attention has shifted to the digital arena, it has become an absolute necessity. A carefully crafted website and fully-operational social media profiles can lay the framework for business success, whereas disorder and dysfunction can lead to outright failure.
It’s a few days before Christmas as I write this column. The scene is filled not with fluffy snowflakes and adorable winter scenes, but with the sound of commercial Christmas music and constant ads exhorting us to buy, buy, buy.
Sept. 19, 2013 — Your business probably has a Facebook page, and maybe even a Twitter account, but what about an active local profile, such as on Google+ Local, Yelp, or FourSquare? If you’re not using your local profiles to get customers to “check in” to your establishment and write reviews about your business, you’re missing a large marketing opportunity.
August 16, 2013 - Investing in marketing campaigns can be a nerve-wracking decision for many small and medium sized businesses. CEOs and marketing directors know that when you have limited resources, you must be strategic with your budget, and every marketing investment has to pay off. This is why social media campaigns tend to be the first thing cut.
Aug. 1, 2013 — With the popularity of social media, many business owners have come to believe the ability to generate sales depends on their tweets, Facebook posts and blog updates. However, most small businesses will tell you that social media has not delivered the results they hoped for.
July 3, 2013 — No matter how great you treat your customers, at some point one of them is going to find fault. And when they express their displeasure, the response they get will be the true test of your company's customer service policies.
When it comes to production innovation, the greenhouse industry takes a back seat to no one.
June 3, 2013 — As a business owner, you love to share. Ideas, advice, referrals - they not only help your clients but can position you as an authority and valued resource. However some business owners share too much.

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