Marketing
Danziger Dan Flower Farm is pleased to introduce its new website dedicated to Million Stars® Gypsophila, www.million-star.com.
New gift cards issued by RONA, in cooperation with Desjardins Group, went on sale in November in the hardware chain's 560 retail outlets across Canada. A new product for both organizations, the cards arrived in RONA stores just in time to feature as super stocking stuffers for Christmas shoppers.
The traditional garden centre around the world attracts consumers four to six times a year.  At this average ratio, it is difficult to build a regular loyal customer base and grow your business. Perhaps it is time we looked at the prime consumer that we should be attracting and then build a business around such a target.
As the mass merchants and ‘boxes’ work hard to make poinsettias a commodity, we need to work even harder to differentiate the poinsettia experience.  The most important issues are moving away from ordinary six-inch pots and specializing in unique sizes, funky new varieties, value-adding and colouring the daylights out of them. 
The Vancouver Island Flower and Garden Show is a unique flower festival held outdoors in a municipality that is known as the Garden City of North America.
Marketing aquatic plants is just like selling any other plant group – they need to be properly displayed in season, and in such a manner that they can be easily seen and accessed by your customers.
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