Marketing
The traditional garden centre around the world attracts consumers four to six times a year.  At this average ratio, it is difficult to build a regular loyal customer base and grow your business. Perhaps it is time we looked at the prime consumer that we should be attracting and then build a business around such a target.
As the mass merchants and ‘boxes’ work hard to make poinsettias a commodity, we need to work even harder to differentiate the poinsettia experience.  The most important issues are moving away from ordinary six-inch pots and specializing in unique sizes, funky new varieties, value-adding and colouring the daylights out of them. 
The Vancouver Island Flower and Garden Show is a unique flower festival held outdoors in a municipality that is known as the Garden City of North America.
Marketing aquatic plants is just like selling any other plant group – they need to be properly displayed in season, and in such a manner that they can be easily seen and accessed by your customers.
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