Statistics have shown that while yardwork activity is growing, flower sales have declined. The key to industry growth, one industry says, will be in how well breeders, growers and retailers can inspire more consumers to incorporate plants into their daily lives.
Industry marketing:getting the message out
Agriculture needs all the help it can get. In Ontario, one municipality in particular has taken a proactive role in assisting greenhouse growers throughout the province gain new customers.
This has become an increasingly popular system to minimize costs and maximize asset utilization. “Prior to implementing any type of RFID system, it is necessary to explore the risks associated with its implementation.”
Plant promotion void continues
A crackling fire, fresh-cut pine, boughs of holly… these are the things that stoke the embers of the holiday spirit. It seems the simpler the tradition, the more it brings back the nostalgia of yesteryear and the better it reflects the true meaning of Christmas.
Glee, an international trade event held in Birmingham, England, for the garden, pet and leisure industries, is introducing the industry’s first-ever Going Green show at the Sept. 16-18, 2007, edition of the show. The new initiative will make it easier for buyers to pinpoint environmentally friendly products and suppliers.
In a world that has made a significant move away from the activity of gardening, it is time to take a serious look at our future gardening consumers. Time poverty, smaller living spaces and lifestyle issues are some of the major reasons that we, as an industry, are not as relevant to today as we have been in the past.
Stocking and selling ornamental trees is definitely labour intensive and requires a longer-term commitment than most other plant groups. Containerized or balled and burlap-wrapped trees can be heavy, relatively expensive to ship and quite prone to falling over in windy conditions. So why would you bother selling them?
Garden Centres of America (GCA) recently put its full support behind the Independent Garden Centre (IGC) Show set to debut in Chicago, August 21 to 23, 2007.
Garden Centres of America (GCA) has announced its ‘Fashion in Bloom’ event will be held September 20 to 22, 2007, at three venues: the Conard-Plye Company, West Grove, PA; Homestead Growers, Davidsonville, Md.; and the American Horticultural Society, River Farm, Alexandria, Va.
booking strategies always start with spring shipping. This is when all those promises from your wholesale supplier are either fulfilled or broken and the quantity and quality of the plants you are receiving becomes the only thing that matters.
Fall bulb sales should be a five-month opportunity to enhance much-needed sales during the slower months of the year. From early August through December, bulb sales can be dramatically improved with new marketing strategies for each of these three seasons.
Home Depot Canada Planning 18 New Stores. Home Depot Canada plans to open 18 new stores this year, a move that is expected to create about 2,200 jobs. The Atlanta-based company already operates 138 stores across Canada.
Distinctive new pots are available to independent garden centres as part of Ball Horticultural Company’s comprehensive Wave® petunia and Simply Beautiful® marketing programs. “We are working closely with wholesale growers and independent garden centers to provide the best tool to ensure sell-through success,” explains Brooke Place, retail brands manager for Ball. “These showy new pots are just one more way independents can set themselves apart while giving their customers a great shopping experience.”
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