Marketing
One common theme amongst all cultures is the role that flowers play in religious celebration.
The key to remaining competitive in today’s market depends on how you promote your garden centre.  In marketing, sales promotions are meant to have an immediate impact on sales.
Starting in 2008, Bailey’s Nurseries will provide a two-year guarantee for their Easy Elegance Roses. This guarantee ensures that the product will maintain colour and provide season-long blooms for two years from the date of purchase.
While snow now blankets much of the country’s gardening beds, green thumbs are already turning to the consumer gardening magazines to help map out their gardens for the upcoming year.
It is getting harder and harder to lure people to their local garden centres out of the spring season. The reasons for this are varied, but essentially, it all boils down to most having a very busy schedule that results in a “nesting” trend.
The International Garden Center Congress was held in South Africa Oct. 7-13, and it was a true eye opener into the world of garden centres.  The South Africans not only showcased some of the best and most innovative garden stores I’ve seen, but they also tied in South African culture and history for an outstanding event.
Niche marketing opportunities.  You could have  people, for the first time ever, getting really fresh produce.
Houseplants with great taste.  A consistent upward trend in vegetable sales over the past three years.  Last fall’s CanWest floriculture bus tour featured many innovations, ranging from value-added packaging ideas to alternative heating strategies.
With proper tax planning and structuring of U.S. activities, additional or unnecessary taxes, interest and penalties can be limited or avoided.

Many growers and retailers these days rely on high-quality graphics printed directly onto corrugated boxes to sell their products. Used effectively, eye-catching graphics showcase the products packaged within.

Schafer Side Road, located just a concession or two west of the town of Delhi (pop. 4,000), is a long way from the bustling flower auctions of the Netherlands and from one of the most diversified horticultural operations in Saudi Arabia.
Coalition wants to sow seeds for consumer market growth
‘People, plants and pride … growing together.’ It’s hard to imagine a better national plant promotion program than Communities In Bloom. The industry would do well to back this winner.
Statistics have shown that while yardwork activity is growing, flower sales have declined. The key to industry growth, one industry says, will be in how well breeders, growers and retailers can inspire more consumers to incorporate plants into their daily lives.
Industry marketing:getting the message out

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