Marketing
A very successful garden centre operator mentioned to me the other day how difficult it was to get Christmas sales up to the level of other seasons and still maintain margins.
A recent media event, at a west end Toronto garden centre, promoting the use of summer-flowering bulbs for container growing, was a definite win-win occasion for everyone involved.
I always thought that the unspoken rule of thumb when it came to Christmas displays in a retail store was no sooner than November 1st. 
A very successful garden centre operator mentioned to me the other day how difficult it was to get Christmas sales up to the level of other seasons and still maintain margins.
As the mass merchants and ‘boxes’ work hard to make poinsettias a commodity, we need to work even harder to differentiate the poinsettia experience.
The traditional garden centre around the world attracts consumers four to six times a year.  At this average ratio, it is difficult to build a regular loyal customer base and grow your business.
April 8, 2008, Chicago, IL - Ball Horticultural Company announces the launch of its completely redesigned website at ballhort.com.
April 8, 2008 - In a year where retail industry sales are expected to experience sluggish growth, Americans will continue to flock to the Internet for clothing, computers, and even cars, according to the National Retail Federation.
Plants don’t sell themselves. Great products still need a little push and a lot of creative merchandising. “The marketing side is every bit as important as the growing side,” says Edwin Jewell, owner of Jewell’s Country Market in Marshfield, Prince Edward Island. “We are all retail here. Nothing is wholesale.”
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Marketing and Merchandising
Plants don’t sell themselves. Great products still need a little push and a lot of creative merchandising. “The marketing side is every bit as important as the growing side,” says Edwin Jewell, owner of Jewell’s Country Market in Marshfield, Prince Edward Island. “We are all retail here. Nothing is wholesale.”
March 17, 2008 - Canadian home renovations company Rona is working to gain the loyalty of Generation Y consumers as it looks to survive a downturn in the Canadian housing market. CBC News reports. | READ MORE
It’s not often that Canadian garden centres have the occasion to show the world what they do best, but British Columbia’s leading retailers are banding together to do just that.


When considering which ornamental grasses to sell, you have to remember that there are far too many cultivars out there for you to be able to stock every one, and to try to do so would probably only confuse your customers.
Sampling the occasional juicy ripe grapefruit from your garden centre plants is justified, right? After all, you have to be able to tell prospective customers how delicious the fruit from these citrus trees is.
The Christmas season should now be well underway, but it’s time to check all the potential opportunities we just might be missing.  The more reasons we can provide customers to make repeat visits to our store, the more profitable this important season can become. 

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