Marketing
July 24, 2008 - Visual design expert Linda Cahan spoke on the power of colour during her seminar at the August Independent Garden Center Show in Chicago last summer. Read on to see how different hues can affect your customers.
NEWS HIGHLIGHT

What Walmart's new logo really means
At the beginning of July, Walmart unveiled its new logo that will premiere in the fall - a rounder, softer look that rids the company of the dash or star dissecting the Wal and Mart in the previous logo. When one of the world's biggest retailers makes a change, it doesn't go unnoticed. Experts examine the new logo and how it will affect the company.
On Tuesday June 24, Queen’s Park was transformed into a sea of "Local Freshness". Pick Ontario, partnered with Foodland Ontario rallied together in handing out cut flowers in support of buying local flowers and potted plants.
NEWS HIGHLIGHT

Guidelines to prevent greenwashing
The Competition Bureau has released business guidelines to ensure that green marketing is not misleading, while providing consumers with greater assurance about the accuracy of environmental claims.
June 15, 2008 - In Almonte, Ont., a community just 15 minutes from Ottawa, Herbfest is an independent festival that’s celebrating its 13th year. The festival, organized by volunteer members of the Ottawa Valley Herb Association, brings together those who enjoy herbs, gardening, cooking and living a healthy lifestyle.
June 23, 2008 - For those short on space, especially urban gardeners, vertical gardening has emerged as a solution to bring greenery into the city. The BBC reports. | READ MORE
The word discount means different things to different people. To some it denotes poor quality or damaged products, to others it just means a bargain or marketing gimmick. So when you are thinking about creating a permanent sales area, you have to keep your customer’s varied opinions in mind. That being said, I believe a well-maintained discount section to be an essential part of any or nursery garden centres and nurseries. 

Water has long been considered to be a symbol of the unconscious representing our emotional life. It’s also a life-giving force that supports a mysterious world different from our earthly experience. It’s not surprising that living near water can make us feel more relaxed and at peace with ourselves.
Secondary sales – the sale of additional items to supplement an original purchase – are the key to success in many retail endeavours, but most especially among garden centres. It’s the easiest, most effective way to boost sales, category wide.
May 29, 2008 - A recent study by Ipsos Reid reveals that despite Canada’s slowing economy, the market could get a shot in the arm from consumer spending by the country’s baby boomers.
NEWS HIGHLIGHT

Don't ignore the boomers!
A recent study by Ipsos Reid reveals that despite Canada’s slowing economy, the market could get a shot in the arm from consumer spending by the country’s baby boomers.
May 16, 2008 - Gardens always get top marks for daytime flair and colour, but when the stars come out, it's the glowing beauty of solar, phosphorescent and feature lighting that captures the imagination and adds ambiance. The Calgary Herald reports. | READ MORE
May 8, 2008, St. Paul, Minn - Promoting tree planting can make you a winner! Bailey Nurseries is looking for the most creative in-store "Trees are Cool" promotion.
May 6, 2008, Danby, Vt. - A new free floral e-card website, www.bulbcards.com, now offers hundreds of flower and garden images from the private photo collection of the International Flower Bulb Center (IFBC) in Hillegom, the Netherlands.

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