Marketing
A new international flower forum was held last fall in Hangzhou, Zhejiang Province, China. The Yangtze Delta International Flower Forum, held Oct. 20-23, had 16 speakers from the U.S., the U.K., the Netherlands, Australia, Japan, Germany and China, along with some 250 Chinese industry attendees.
We’ve finally wrapped up our 2008 trade show season. I thought this would be the perfect time to compile some of the great ideas that were seen and heard during our travels. You can also visit the blog on our website to share your own fabulous ideas!
BLOG
In-store advertising at your garden centre
One of our readers, Kevin Good of Green Line Success, recently sent in the following topic for our blog: "You see more and more flat screen TVs in retail stores advertising that particular store's products and services. Do any garden centres use them? Do you find that these TVs attract a "captive" audience?"
Dec. 2, 2008 - As I write this, the advent calendar is already starting to wind down. Only 23 days left (and counting) until the big day arrives. Now's the time when it's crucial to get that Christmas merchandise selling and to help you do so, I've compiled some selling tips from around the World Wide Web.
It's already mid-November and the Christmas jingles have hit shopping malls. In just six short weeks, 2009 will upon us. Now's the perfect time to reflect on how the 2008 selling year. Have how sales gone at your garden centre? What's been your best selling product? Are you noticing any surprising new trends with your customers? Share your thoughts on our blog.
WEB EXCLUSIVE

Establishing your niche
This year’s Greenhouse Canada Grower Day was one of the most successful the magazine has hosted. Some 225 growers and suppliers from throughout southern Ontario attended.

This year’s Greenhouse Canada Grower Day was one of the most successful the magazine has hosted. Some 225 growers and suppliers from throughout southern Ontario attended.
NEWS HIGHLIGHT

Cause marketing makes for good sales
You might expect that cause marketing would be the kind of intangible, feel-good advertising to get axed in a recession. Instead, quite the opposite is true, as major marketers, from retailers such as Sears, Target and OfficeMax to package-goods players such as General Mills and P&G, find that cause efforts actually help persuade weary consumers to spend. AdvertisingAge.com reports.
The description, “fair at best,” sums up the greenhouse season so far this year. Many growers are struggling to make ends meet receiving 2003 crop prices against 2008 input costs. And for some crops, “2003” prices would be cause for celebration.
NEWS HIGHLIGHT

U.S. garden centre opens a Gen-X inspired retail store
Armstrong Garden Centers in U.S. has opened a new store designed for its next generation of customers.
NEWS HIGHLIGHT

Proven Winners Roadshow kicks off in Winnipeg
This year's Proven Winners Roadshow kicks off on Oct. 7 in Winnipeg and then heads south to the U.S. for a month-long tour.
NEWS HIGHLIGHT

New garden centre concept opens in the U.S.
Terrain, a new garden centre concept from trendy clothing company Urban Outfitters Inc., opened its first shop in a Philadelphia suburb in April.
NEWS HIGHLIGHT

Canadians turning to coupons to cope with higher living costs

Pressed with a sluggish economy and escalating living costs, Canadians are looking to the coupon for relief, according to survey results released today by North American target marketing leader ICOM Information & Communications (ICOM).
NEWS HIGHLIGHT

Floral Paradise Trade Show hits Mississauga today!
The floral industry is invited to attend a brand new floral trade show entitled ‘Floral Paradise’ at the Ontario Flower Growers in Mississauga, Ont. The exciting event begins today, Friday, Aug. 8 and runs until Saturday, Aug. 9, 2008.
WEB EXCLUSIVE

How colours affect your customers

Visual design expert Linda Cahan spoke on the power of colour during her seminar at the August Independent Garden Center Show in Chicago last summer. Read on to see how different hues can affect your customers.

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