Marketing
NEWS HIGHLIGHT

The 7 new truths about your customers
To continue to prosper in today’s marketplace, you need to understand how both the economy and technology have created the seven new truths about your customers.
NEWS HIGHLIGHT

Canada Blooms again in 2009
Spring came early in Toronto last month, both outdoors and inside at Canada Blooms, Canada’s largest flower and garden festival.
March 18, 2009 - To Facebook or not to Facebook is a question facing many business owners out there. On a personal level, Facebook promises to reconnect you old friends and present you with an opportunity to make new ones.
NEWS HIGHLIGHT

How to get a media hit
In theory, businesses and the business media have a symbiotic relationship. As much as you want publicity, the media wants interesting stories.
NEWS HIGHLIGHT

Mastronardi Produce partnering with Disney
Mastronardi Produce/SUNSET® will begin marketing gourmet greenhouse produce with Disney Garden packaging this spring.
My neighbourhood supermarket closed last month, broadening my definition of the Buy Local philosophy. When people asked if I supported the campaign, I could honestly say that few other people bought more local than I did.
My neighbourhood supermarket closed last month, broadening my definition of the Buy Local philosophy. When people asked if I supported the campaign, I could honestly say that few other people bought more local than I did.
Feb. 21, 2009, Vancouver — Village Farms Income Fund has sold its Ringgold Greenhouse Facility, located in Ringgold, Pennsylvania. The sale integrates a marketing agreement in which Village Farms will continue the marketing, sales and distribution for the Ringgold facility as well as for another greenhouse facility of the buyer.
Feb. 19, 2009, Essex, Ont. – Eating locally grown food is an increasingly popular trend. As part of it’s mandate to increase awareness of the agriculture and food system, the Essex County Federation of Agriculture (ECFA) is publishing a map of on-farm sales outlets in the region.
How do we get plants in more places, beyond the traditional retailing venues of big box chains, independent garden centres, and florist shops? How do we put more plants where potential customers are, in places plants are not commonly found?
Jan. 26, 2009 — The Pick Ontario consumer awareness campaign of Flowers Canada (Ontario) has just come out with a new video promoting the purchase of locally grown products. 
NEW VIDEO

Video helps consumers
'Pick Ontario'

The Pick Ontario consumer awareness campaign of Flowers Canada (Ontario) has just come out with a new video promoting the purchase of locally grown products. 
NEWS HIGHLIGHT

Humour the secret ingredient to making an ad sucessful
67 per cent of Canadians say humour is the secret that makes an advertisement successful, compared to only seven per cent who feel that ultimately, sex sells.
Jan. 10, 2009 — How do we get plants in more places, beyond the traditional retailers of big box chains, independent garden centres, and florist shops?
Shopping has never been one of my strong suits, unless it’s to buy something for me, but I’ve always enjoyed farmers’ markets. You’re strolling in the country, without leaving the city limits.

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