Marketing

Vineland studying consumer buying habits

NEWS HIGHLIGHT

Vineland studying consumer buying habits
With major support from OMAFRA’s New Directions Research Program, Dr. Isabelle Lesschaeve, a globally recognized researcher in consumer insights and product innovation at Vineland Research and Innovation Centre, is leading a study on consumer response to local, sustainable and organic food claims.

Cellphone apps feature garden themes

NEWS HIGHLIGHT

Cellphone apps feature
garden themes
As smartphones keep getting faster, smaller and loaded with more features, there's something in it for gardeners: more than a hundred software programs, or applications.

New market opportunities

Small greenhouse growers in North America still have opportunities to enter the industry despite the formidable growth in Latin America’s production, according to a University of Arizona professor.

50 things not to say during the holidays

NEWS HIGHLIGHT

50 things not to say during the holidays
Retailing over the holidays is no doubt stressful but when dealing with customers you often need to bite your tongue.

Rodger Tschanz on vegetable garden movement

Rodger Tschanz's thoughts on the current vegetable
garden movement.

Inside View: November 2009

Mer-chan-dis-ing – noun and verb: the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays.” (www.Dictionary.com and Chambers Dictionary).

From the Editor: November 2009

Are we doing enough to promote the industry? Marketing is an essential business tool; if we’re not selling the benefits of ornamental plants and vegetables to consumers, we shouldn’t be surprised if the market isn’t growing.

How to get customers to bring a friend

Nov. 16, 2009 - In my conference presentations I often mention that women who shop with their friends spend twice as long shopping in store and spend money a lot more freely. I mention that every retailer should have a strategy to encourage women to shop in pairs.

Culinary star helps launch OGVG cookbook

NEWS HIGHLIGHT

Culinary star helps launch OGVG cookbook
The Ontario Greenhouse Vegetable Growers (OGVG) selected the ideal venue to launch “A Taste of Ontario: Distinctive Recipes from the Ontario Greenhouse Vegetable Growers.”

Selling more flowers

Oct. 27, 2009 – Scientific studies of “consumption value” explore the reasons consumers choose particular products and provide marketers with ways to analyze consumer behaviour and influence purchasing.

Selling more flowers

WEB EXCLUSIVE

Selling more flowers
Scientific studies of “consumption value” explore the reasons consumers choose particular products and provide marketers with ways to analyze consumer behaviour and influence purchasing.

Attract customers with a great sign

NEWS HIGHLIGHT

Attract customers with a great sign
Sales associate Basia Palmer sent us a picture of the road sign at The Country Depot Garden Centre in Kingston, Ont.

Wooing Holiday Shoppers

The funny thing about our industry is that we are fortunate to be quite recession proof, but weather proof, not so much. Overall, depending upon location, it’s been a fairly successful spring and summer season across the country, and fall should be much the same. Christmas, however, worries most garden centres.

Success in a tough market

Retailing guru Judy Sharpton and veteran greenhouse consultant Melhem Sawaya will be among the presenters at next month’s Alberta Green Industry Show & Conference.

Extra resources: Mastering social media

Aug. 13, 2009 - Looking for more information on social networking? We’ve compiled a list of helpful resources to help answer questions you may have and to let you know how you can get started on Facebook or Twitter.