Marketing
NEWS HIGHLIGHT

Vineland studying consumer buying habits
With major support from OMAFRA’s New Directions Research Program, Dr. Isabelle Lesschaeve, a globally recognized researcher in consumer insights and product innovation at Vineland Research and Innovation Centre, is leading a study on consumer response to local, sustainable and organic food claims.
NEWS HIGHLIGHT

Cellphone apps feature
garden themes

As smartphones keep getting faster, smaller and loaded with more features, there's something in it for gardeners: more than a hundred software programs, or applications.
Small greenhouse growers in North America still have opportunities to enter the industry despite the formidable growth in Latin America’s production, according to a University of Arizona professor.
NEWS HIGHLIGHT

50 things not to say during the holidays
Retailing over the holidays is no doubt stressful but when dealing with customers you often need to bite your tongue. 
 
  Rodger Tschanz's thoughts on the current vegetable
garden movement.  
Mer-chan-dis-ing – noun and verb: the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays.” (www.Dictionary.com and Chambers Dictionary).
Are we doing enough to promote the industry? Marketing is an essential business tool; if we’re not selling the benefits of ornamental plants and vegetables to consumers, we shouldn’t be surprised if the market isn’t growing.
Nov. 16, 2009 - In my conference presentations I often mention that women who shop with their friends spend twice as long shopping in store and spend money a lot more freely. I mention that every retailer should have a strategy to encourage women to shop in pairs.
NEWS HIGHLIGHT

Culinary star helps launch OGVG cookbook

The Ontario Greenhouse Vegetable Growers (OGVG) selected the ideal venue to launch “A Taste of Ontario: Distinctive Recipes from the Ontario Greenhouse Vegetable Growers.”
Oct. 27, 2009 – Scientific studies of “consumption value” explore the reasons consumers choose particular products and provide marketers with ways to analyze consumer behaviour and influence purchasing.
WEB EXCLUSIVE

Selling more flowers
Scientific studies of “consumption value” explore the reasons consumers choose particular products and provide marketers with ways to analyze consumer behaviour and influence purchasing.
NEWS HIGHLIGHT

Attract customers with a great sign
Sales associate Basia Palmer sent us a picture of the road sign at The Country Depot Garden Centre in Kingston, Ont.
The funny thing about our industry is that we are fortunate to be quite recession proof, but weather proof, not so much. Overall, depending upon location, it’s been a fairly successful spring and summer season across the country, and fall should be much the same. Christmas, however, worries most garden centres.
Retailing guru Judy Sharpton and veteran greenhouse consultant Melhem Sawaya will be among the presenters at next month’s Alberta Green Industry Show & Conference.
Aug. 13, 2009 - Looking for more information on social networking? We’ve compiled a list of helpful resources to help answer questions you may have and to let you know how you can get started on Facebook or Twitter.

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