Marketing
Small greenhouse growers in North America still have opportunities to enter the industry despite the formidable growth in Latin America’s production, according to a University of Arizona professor.
NEWS HIGHLIGHT
50 things not to say during the holidays
Retailing over the holidays is no doubt stressful but when dealing with customers you often need to bite your tongue.
50 things not to say during the holidays
Retailing over the holidays is no doubt stressful but when dealing with customers you often need to bite your tongue.
Rodger Tschanz's thoughts on the current vegetable
garden movement.
Mer-chan-dis-ing – noun and verb: the planning and promotion of
sales by presenting a product to the right market at the proper time,
by carrying out organized, skillful advertising, using attractive
displays.” (www.Dictionary.com and Chambers Dictionary).
Are we doing enough to promote the industry? Marketing is an essential
business tool; if we’re not selling the benefits of ornamental plants
and vegetables to consumers, we shouldn’t be surprised if the market
isn’t growing.
Nov. 16, 2009 - In my conference presentations I often mention that women who shop with their friends spend twice as long shopping in store and spend money a lot more freely. I mention that every retailer should have a strategy to encourage women to shop in pairs.
NEWS HIGHLIGHT
Culinary star helps launch OGVG cookbook
The Ontario Greenhouse Vegetable Growers (OGVG) selected the ideal venue to launch “A Taste of Ontario: Distinctive Recipes from the Ontario Greenhouse Vegetable Growers.”
Culinary star helps launch OGVG cookbook
The Ontario Greenhouse Vegetable Growers (OGVG) selected the ideal venue to launch “A Taste of Ontario: Distinctive Recipes from the Ontario Greenhouse Vegetable Growers.”
Oct. 27, 2009 – Scientific studies of “consumption value” explore the
reasons consumers choose particular products and provide marketers with
ways to analyze consumer behaviour and influence purchasing.
WEB EXCLUSIVE
Selling more flowers
Scientific studies of “consumption value” explore the reasons consumers choose particular products and provide marketers with ways to analyze consumer behaviour and influence purchasing.
Selling more flowers
Scientific studies of “consumption value” explore the reasons consumers choose particular products and provide marketers with ways to analyze consumer behaviour and influence purchasing.
NEWS HIGHLIGHT
Attract customers with a great sign
Sales associate Basia Palmer sent us a picture of the road sign at The Country Depot Garden Centre in Kingston, Ont.
Attract customers with a great sign
Sales associate Basia Palmer sent us a picture of the road sign at The Country Depot Garden Centre in Kingston, Ont.
The funny thing about our industry is that we are fortunate to be quite recession proof, but weather proof, not so much. Overall, depending upon location, it’s been a fairly successful spring and summer season across the country, and fall should be much the same. Christmas, however, worries most garden centres.
Retailing guru Judy Sharpton and veteran greenhouse consultant Melhem Sawaya will be among the presenters at next month’s Alberta Green Industry Show & Conference.
Aug. 13, 2009 - Looking for more information on social networking?
We’ve compiled a list of helpful resources to help answer questions you
may have and to let you know how you can get started on Facebook or
Twitter.
Aug. 5, 2009 - Look at the research that is mentioned in the media and you will find that our consumers are spending more time in front of the computer screen than the TV screen.
WEB EXCLUSIVE
Social networking or trusted networking?
Look at the research that is mentioned in the media and you will find that our consumers are spending more time in front of the computer screen than the TV screen.
Social networking or trusted networking?
Look at the research that is mentioned in the media and you will find that our consumers are spending more time in front of the computer screen than the TV screen.
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Latest Events
|
OFVGA AGMTue Feb 19, 2019 |
|
Northwest Flower & Garden ShowWed Feb 20, 2019 |
|
Ontario Fruit and Vegetable ConventionWed Feb 20, 2019 |
|
Midwest Green Industry Experience – Training DaysTue Mar 05, 2019 |
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Midwest Green Industry Experience – Training DaysThu Mar 07, 2019 |
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Canada BloomsFri Mar 08, 2019 |
