Before you create a new Pinterest account, maybe you should revisit these "old school" marketing tools.
- Trade shows. Depending on your industry, you could show your product or service directly to hundreds of potential customers in less than a day. Reach out to your list prior to the show letting them know you'll be there, then follow up after the show.
- The telephone. Forget cold calling. Just focus on current customers. Call those you have not heard from in a while and those who buy from you often. Tell them you're collecting feedback and making sure they're happy. Their responses will lead to better products, improved service and greater profits.
- Coupons. Yes, they work - if you make them attractive. Make an aggressive offer that will get noticed. Remember: the less your industry uses coupons, the more impact they will have.
- Direct mail. Google and McDonald's know it works! The best direct mail campaigns are focused on either a list or geographic area. Remember these key points: make it personal, make it attractive, make an offer.
- Referral programs. Word of mouth is incredibly powerful and shows just how much your customers value you. Be sure to show your appreciation. Depending on your industry, this could be a card, a gift, or even a commission.
Marc Gordon is a professional speaker and marketing consultant. Get more marketing tips on his website, www.marcgordon.ca, and on his online show, www.marctv.net.