How colours affect your customers

July 24, 2008
Written by
Visual design expert Linda Cahan spoke on the power of colour during her seminar at the August Independent Garden Center Show in Chicago last summer. Colours can influence and inspire a range of feelings and emotions in customers. Read on to see how different hues can make people feel

Red –
It’s an emotionally intense colour that creates a feeling of power or excitement. When used in small doses, red is a perfect selling colour that inspires people to eat and shop more. Too much red can create anger or hostility.

Yellow – Yellows grabs the attention of shoppers and it is the first colour recognized by the eye. This colour encourages shoppers to stop and take a look and lets customers know the product is friendly and affordable. As with red, an excess of yellow can strain the eyes and cause tension or irritability.

Blue – This hue is the most popular favourite colour in the world. It’s calming colour that illustrates trust and communications. Dark shades of blue represent authority, wealth or power while light shades makes a small space look bigger and encourage imagination.

Green – This colour is a popular environmental word these days and it creates a feeling of freshness, healing, relaxation and cleanliness. It connects perfectly with nature. Lime green grabs people’s attention and represents affordability, while deep green symbolizes money, wealth and quality.

Brown – Like green, the colour brown is associated with natural, earthy and grounded feelings. It’s a reliable colour and a favourite hue for men.

Purple – Purple is connected to feelings of spirituality and a higher power and some research shows people may refrain from stealing in a purple setting. This hue is a perfect complement colour for garden and nature products.

Pink – This warm and fuzzy colour helps lower blood pressure and creates feelings of well-being. It’s a healing colour that helps magnify taste and smell. Hot pink is a trendy colour with younger generations.

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