‘Happiness in Bloom’ transforms major Toronto square

PickOntario displays helps spread floral excitement in the core of Canada’s largest city.
September 15, 2016
Written by PickOntario
Some 25,000 cut gerberas were distributed.
Some 25,000 cut gerberas were distributed.
October 2016 – Thousands of Torontonians enjoyed a sampling of floral delights one day this past summer, all courtesy of pickOntario.

Yonge-Dundas Square was transformed into a beautiful floral haven.

“Happiness in Bloom was created to make people smile, remind them how beautiful nature is, and increase awareness of Ontario-grown flowers and potted plants, and we did just that,” said Jesseline Gough, marketing coordinator at pickOntario.

“We continued our pay-it-forward idea and gave each person two flowers – one to brighten their day, and one to give to a friend, a colleague, or a total stranger.”

PickOntario, a popular program of Flowers Canada Ontario, took this event to a whole new level and gave Torontonians the full “Happiness in Bloom” experience, which included:
  • A Flower Wall: A 10x10 floral art installation made up of fresh Ontario flowers.
  • A Flower Tag Station: Where guests were invited to write a personalized message on the tag of the flower they gave away that same day.
  • A Flower Crown Bar: Where a flower expert was available to assist guests as they created their personalized flower crowns.
  • A Social Photo Print Station: A custom photo experience for participants to share online, and many of them did.

PickOntario has posted a video of the event at https://vimeo.com/179803740.

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