Don’t ignore the boomers!

May 29, 2008
A recent study by Ipsos Reid reveals that despite Canada’s slowing economy, the market could get a shot in the arm from consumer spending by the country’s baby boomers.

The poll served the demographic of Canadians between the ages of 44 and 62 and found that despite the economy, the group is still planning to shell out cash in the next 12 months on vacations, home electronics, furniture, investments, appliances and other items. Eight in ten boomers self-identify as having “big buying power” while four in ten feel that advertisers ignore them.

The poll concludes that during this period of gloomy economic forecasts, advertisers need to reach out to the baby boomer age group. Research shows that on average, 74 per cent of ad dollars are spent on the 25-54 demographic.

Add comment

Security code

Subscription Centre

New Subscription
Already a Subscriber
Customer Service
View Digital Magazine Renew

Most Popular

Latest Events

New Blooms
Thu Jul 18, 2019 @10:00am - 03:00pm
ASHS Conference
Mon Jul 22, 2019
Sawaya Garden Trials
Wed Jul 24, 2019 @ 8:00am - 05:00pm
Nursery/Landscape Expo
Thu Aug 08, 2019 @ 8:00am - 05:00pm
Farwest Show
Wed Aug 21, 2019 @ 8:00am - 05:00pm

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.