Cause marketing makes for good sales

October 16, 2008
Written by AdvertisingAge.com
You might expect that cause marketing would be the kind of intangible, feel-good advertising to get axed in a recession. Instead, quite the opposite is true, as major marketers, from retailers such as Sears, Target and OfficeMax to package-goods players such as General Mills and P&G, find that cause efforts actually help persuade weary consumers to spend. AdvertisingAge.com reports. | READ MORE

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