Canadians plan to show Mom the love

April 27, 2009
Written by
mothersdayThe current economic situation is no match for motherhood: a recent survey of Air Miles collectors across Canada found that 84 per cent plan to spend the same or more to treat Mom on Mother's Day than they did last year.

At the same time, almost 60 per cent of collectors have reduced the amount they spend on gifts. With an overwhelming majority (93 per cent) recognizing the importance of honouring Mother's Day, Canadians need a way to 'gift' smarter.

The Air Miles survey revealed the top three gifts Collectors are likely to give this Mother's Day are a special meal out (71 per cent), flowers (57 per cent) and jewellery (23 per cent). While the majority of Canadians will be celebrating moms on May 10, gift giving preferences vary across the country.

Respondents in Western Canada felt the best way to thank mom would be a day at the spa (more than 40 per cent) while almost 35 per cent of Ontarians plan to show their love with surprising mom with the trip of a lifetime. Atlantic Canadians were twice as likely as the rest of the country to add sparkle to their mother's eyes with one-quarter choosing an expensive piece of jewelry as their top treat.

Click here to see the Mother's Day predictions from the National Retail Federation in the U.S.

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