‘Buy Local’ drive in B.C. moves into higher gear

April 13, 2016

Written by Dave Harrison

Aprll 13, 2016 —The ‘buy local’ movement in British Columbia is gaining momentum.

The Investment Agriculture Foundation of B.C. (IAF) has announced the appointment of Donna Anaka to the position of Buy Local Program Coordinator.

Anaka joins IAF following a 20-year career with the B.C. Ministry of Agriculture. She has worked on a wide variety of buy local and agri-tourism initiatives in her career in B.C.’s agri-food and seafood industry.

“Joining the Investment Agriculture Foundation is providing me with a tremendous opportunity to continue to work with a wide variety of agrifood and seafood industry stakeholders to increase sales of locally grown and processed foods sold across the province,” Anaka says.
“Buying local is a trend that is here to stay and the Buy Local Program provides industry with yet another incentive to design and execute buy local marketing campaigns to increase consumer demand and develop long-term loyalty to BC products.”

ABOUT INVESTMENT AGRICULTURE FOUNDATION OF BC

IAF is an industry-led, not-for-profit organization representing the agriculture, food processing, farm supply and post farmgate sectors across B.C.

Celebrating its 20th anniversary this year, IAF works with its industry partners and funding organizations to invest in projects that enhance the competitiveness, profitability and sustainability of B.C.’s agriculture and agri-food industry.