Association networking: there’s an app for that

October 17, 2016
Written by
Oct. 17, 2016, Ottawa – The Canadian Agricultural Human Resource Council (CAHRC) has developed the Ag Smart-Association App (ASApp) to help agricultural associations save money, engage members and improve revenues through a powerful new phone app. After rigorous testing, ASApp was launched this fall via Apple and Google App stores.

 
The innovation that ASApp brings to the industry is the ability for an organization to reach its members on the screen of their choice. Smartphones are the most-used mobile business device and ASApp leverages push-notifications to alert members to the latest stories and news in real-time.
 
“Smartphone Apps, like ASApp bring the best of your web site to your members’ mobile phones,” explains Andrew Hurrell, Business Development and Stakeholder Engagement, CAHRC.

“It helps ag associations to engage their members, save money and generate revenue by providing self-managed mobile application services.”
 
CONTROLLING COSTS

If controlling costs while delivering better services to your members is important to your ag organization, a smartphone application is a great solution to consider. ASApp brings newsletters, journals, conferences and event programs right to the phones of association members – with all information easily updated by staff via the web interface.
 
Increased revenue streams are possible through ASApp by using it for membership renewals, advertising directories, and sponsor’s offers and benefits. Beyond the traditional communications capabilities, the smartphone app can engage your membership to help with advocacy by asking members to perform activities through the app.
 

USAGE ANALYTICS

Finally, usage analytics and easy to administer member surveys help to provide important insights to associations about their membership.
 
Each association’s version of the app is customized for branding and functionality, allowing ASApp to adjust menus, content and features as desired.

When offered by national or provincial organizations, ASApp is free to users and is always ON with real-time notifications. This creates a wide range of applications for member engagement allowing members to:

• Sign-up and renew memberships with payment processing.

• Register for events; participate and vote during events.

• Access multilingual content.

• Be included in association contact directories.

• Access secure log-in areas.

• And engage in social media feeds, among other functions – as well as full access to CAHRC provided employer tools including the Ag Employer Toolkit and CAHRC’s national job board, AgriJob Match.
 
COMPATIBLE WITH ANDROID AND APPLE PHONES

The app design is compatible with both Android and Apple smartphones and follows best practices in mobile user interaction design and suability. As with other mobile applications it is intuitive requiring no end-user training.

For more information on CAHRC’s ASApp visit www.cahrc-ccrha.ca. The ASApp research was funded by the Government of Canada’s Sectoral Initiatives Program.
 
The Canadian Agricultural Human Resource Council (CAHRC) is a national, non-profit organization focused on addressing human resource issues facing agricultural businesses across Canada. Industry participation is the cornerstone of CAHRC, working with agriculture industry leaders, governments and educational stakeholders to research, develop and communicate solutions to the challenges in employment and skills development in the agriculture industry.

CAHRC leads collaborative implementation efforts in support of the Canadian Agriculture and Agri-Food Workforce Action Plan for the sector.

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