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Burpees sponsors ‘Growing A Greener World’


April 9, 2010
By Amanda Ryder

April 9, 2010 – Burpee Home Gardens announces its 2010 sponsorship of the new Public Television series “Growing A Greener World”.

Burpee Home Gardens announces its 2010 sponsorship
of the new Public Television series “Growing A Greener World”. This
groundbreaking show begins airing nationally in May and stars
recognized gardening personalities Joe Lamp’l (aka Joe Gardener®) and Patti Moreno (aka The Garden Girl), as well as celebrity Chef Nathan Lyon (host of “A Lyon in the Kitchen” on Discovery Health).

Each episode (26 in total over the 2010/2011 season) will feature
people, places and organizations that use gardening and eco-friendly
practices to promote environmental stewardship. Viewers will learn how
to apply these same principles to make a difference in their own little
corner of the world. Each week, Joe Lamp’l and Patti Moreno will
deliver the latest trends in eco-friendly living mixed with traditional
gardening know-how to a 21st century audience. In addition, Chef Nathan
Lyon will show viewers how to prepare great meals with
fresh-from-the-garden produce and local ingredients.

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It is this target audience—the “casual gardener” interested in
learning more about gardening and sustainable living—that Burpee Home
Gardens is excited to reach.

“As the home vegetable gardening sector heats up, the sponsorship
and exposure opportunities through ‘Growing A Greener World’ will
strengthen the Burpee Home Gardens brand and get consumers asking for
it by name at retail,” says Jessie Atchison, brand manager for Burpee
Home Gardens. “We think our target audience will find real value in the
unique messaging of this television series, which focuses on teaching
viewers about a full range of topics in gardening and sustainable
living.”

“Growing A Greener World” will reach an estimated 175 Public
Television affiliates, creating more than 8.2 million total impressions
for the Burpee Home Gardens brand. For more information about the
Burpee Home Gardens Program, visit www.ballhort.com/burpeehomegardens.


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