Greenhouse Canada

Burpee support for vegetable gardeners

August 24, 2010  By Amanda Ryder

Aug. 24, 2010 – Home gardeners looking to
educate themselves on growing their own vegetables can turn to Burpee Home
Gardens® for the answers they seek.

Aug. 24, 2010 – Home gardeners looking to
educate themselves on growing their own vegetables can turn to Burpee Home
Gardens® for the answers they seek. Whether in print or online, the
latest resources and informational tools from Burpee are keeping a new
generation of home vegetable gardeners in-the-know. Some of these new resources
include Garden Fresh, a free gardening
guide booklet, as well as dedicated online social media interaction that let
Burpee Home Gardens® connect with home vegetable gardeners.

more home gardeners look to plant vegetables and herbs this spring, their
search for advice, discussion and overall gardening information grows as well,”
says Jessie Atchison, brand manager for Burpee Home Gardens. “The Burpee Home
Gardens team has positioned itself to help its core consumer – new and novice
home vegetable gardeners – with the answers they need in the formats they


Fresh is a four-colour, 32-page booklet
from Burpee Home Gardens that contains information on virtually every aspect of
how to start, maintain and build a home vegetable garden. From the planning
stages to harvest and beyond, Garden Fresh helps maximize gardening success. It is mailed out free to those who
sign up at the Burpee website, and is an invaluable
starting point for new vegetable gardeners.

consumer search for vegetable information continues online at social media and
micro-blog sites, such as Facebook and Twitter. Here Burpee Home Gardens
connects with consumers in real-time settings. At, visitors can ask questions, view photo
albums filled with sponsored Burpee events, and get updates on vegetable
varieties and gardening help. On Twitter, @BurpeeHG “tweets” useful links,
directing more followers to the wealth of knowledge located at the Burpee

the online social content is the new Burpee Home Gardens Blog, where key team
experts can offer vegetable gardening advice and solicit feedback from readers.
A specially selected group of novice gardeners have been recruited to post
their gardening adventures through, where
readers can follow their progress and learn from their journey from planting to

further information about Garden Fresh and
other Burpee Home Gardens informational tools, visit the following links:


Home Gardens® is the result of a partnership between Ball Horticultural Company
and W. Atlee Burpee. It is a new program of garden-ready vegetable and herb
plants available nationally at retail garden centers in Spring 2010. Backed by
the 125-year history of Burpee, the first name in home gardening, Burpee Home
Gardens provides gardeners with time-tested varieties and information, ideas
and inspiration for success.

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