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Burpee Garden Coach makes the season a success


September 20, 2011
By Ball Horticulture

Sept. 20, 2011 – In its inaugural year, The Burpee Garden Coach™
mobile text-messaging tool provided over 67,000 user tips to home
vegetable gardeners to help make their growing season a success.

Sept. 20, 2011 – In its inaugural year, The Burpee Garden Coach
mobile text-messaging tool provided over 67,000 user tips to home
vegetable gardeners to help make their growing season a success.
Launched Jan. 1, 2011, by the award-winning Burpee Home Gardens® program, The Burpee
Garden Coach mobile tool sent custom tips to gardeners based on their
planting date and plant choices. Nearly 75 per cent of this year’s “trainees”
stuck with their Coach throughout their entire 90-day season of messages
received on their smartphones.

The Burpee Garden
Coach reached gardeners across the United States and Canada via QR codes
on tags and POP in stores, or by texting zip/postal codes to 80998. In
reviewing this year’s statistics, data showed heavy concentrations of Burpee
Garden Coach users in Texas, the Midwest and Northeast regions. Stats
also recorded the top areas of interest from trainees: “Garden Bed
Preparation,” “Watering,” and “Pest Control.”

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Roughly half of our Burpee
Garden Coach users chose to populate the “My Garden” portion of the
mobile web tool. This online gardening journal tracks the progress of
the plants they purchased, and expanded the advice of the Garden Coach
to specific topics and varieties. And while tomatoes are the No. 1 home
harvest item, the top “My Garden” entries this year also included
Cilantro, Sweet Italian Large Leaf Basil, and the new RSVPea.

“We’re thrilled with the results we’ve seen for The Burpee
Garden Coach this gardening season, and we look forward to expanding
our mobile connection with home gardeners next year,” says Carolyn Dixon, National Sales Manager for Burpee
Home Gardens. “Providing customized consumer interaction and all the
resources for a successful garden helps build confidence and ultimately
repeat gardening customers.”

To learn more about the award-winning Burpee Home Gardens program, visit www.ballhort.com/burpeehomegardens. To meet The Burpee Garden Coach, watch our video at gdncoach.mobi/coachme.


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