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Business
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Building loyalty schemes with lasting power
July 8, 2009
By Joe Fernandez | Marketing Week
By Joe Fernandez | Marketing Week
July 8, 2009
By Joe Fernandez | Marketing Week
By Joe Fernandez | Marketing Week
Topics
NEWS HIGHLIGHT
Building loyalty schemes with lasting power
New research suggests that most consumers are aware of retailers’
loyalty schemes, but feel largely unimpressed by their rewards.
July 8, 2009 – New research suggests that most consumers are aware of retailers’
loyalty schemes, but feel largely unimpressed by their rewards. Marketing Week reports. | READ MORE
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