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Building loyalty schemes with lasting power


July 8, 2009
By Joe Fernandez | Marketing Week

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NEWS HIGHLIGHT

Building loyalty schemes with lasting power
New research suggests that most consumers are aware of retailers’
loyalty schemes, but feel largely unimpressed by their rewards.

July 8, 2009 – New research suggests that most consumers are aware of retailers’
loyalty schemes, but feel largely unimpressed by their rewards. Marketing Week reports. | READ MORE

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