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Brock Herman appointed as general manager of Van der Ende Group Canada

Herman is happily married and the proud father of three children.

February 14, 2023  By Van der Ende Group

Brock Herman, the new general manager of Van Ende Group Canada. (Source: Van Ende Group)

Van der Ende Group has announced the appointment of Brock Herman. He will serve as the new general manager of Van der Ende Group Canada.

“It all happened very fast”, says Marcel Boon, Chief HR officer at Van der Ende Group. “After we distributed the press release that we were moving to the Kingsville, Ontario area, we received in the following days several open applications. One of them belonged to Brock Herman. Looking at his resume, he was an interesting candidate. After the first and second rounds of job interviews, we knew for sure; this will be our candidate.”

Herman brings with him over ten years of experience in the greenhouse sector, with knowledge in the electrical, controls, irrigation, and climate sectors of the greenhouse industry.


Brock is following an extensive onboarding program in Maasdijk, the Netherlands. In this intensive three-week period, Brock will get to know all horticulture-related Van der Ende Group products and systems, such as the Kathari Ultra Filtration and the Nexus High-Performance RO in the field of water solutions, Verti-fan, Airmix, and Airmix X-AIR in the field of climate solutions and Lowara pumps and Danfoss drives in the field of pump solutions.

In addition, another important aspect of the onboarding process is getting to know the DNA of the Van der Ende Group. The characteristics of this DNA are quality, innovative, customer-oriented, knowledge, and reliability. And the last aspect of the onboarding program is about the feeling and behavior that belongs to our family business. A good balance between a formal and informal culture and lots of real attention to the most important value, the employees.

Canada is not an unknown territory for the Van der Ende Group. Their products have been exported to Canadians for years. “With the increasing pressure on sustainability, rising energy prices, and ever stricter legislation, there is a huge (latent) need for knowledge and expertise around the themes of water and climate. With our innovative products and experience, we can perfectly meet that need,” says Micha van Nieuwkerk, CCO of Van der Ende Group.

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