Jan. 7, 2014, Chicago — Corey Bordine will appear at both IGC Chicago and IGC East, energizing garden retailers with his new "let's get real" keynote.
Bordine will present the keynote Here's How Your Customers Really See Your Business at both IGC East in National Harbour, Md. (Aug. 5 to 7) and IGC Chicago (Aug. 19 to 21).
"Do you see your store the same way your customers do? Probably not – you can't – you're so busy working in your business that you're not working on your business," said Bordine. To survive and thrive, he continued, you need honest feedback from your customers on what they experience when they shop your garden centre.
Bordine's IGC appearances consistently draw rave reviews as he taps his extensive experience as the former third-generation owner of Bordine's in Michigan, one of America's largest independent garden centres. His insights on what garden centres look like through "the lens of the customer" are action-worthy for stores of all sizes.
Additional keynotes for IGC East and IGC Chicago will be announced soon. For more information about the educational programs or the shows, visit www.IGCshow.com.
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