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‘Be Aware Get Better’ tops Horti Fair Innovations


October 21, 2008
By Horti Fair

horti_fair_08_prizeOct. 21, 2008, Amsterdam, the
Netherlands — Retail Inspiration’s ‘Be Aware Get Better’ earned this
year’s Horti Fair Innovation Award. The company’s program involves six
innovative marketing concepts based on the theme of sustainability.

Oct. 21, 2008, Amsterdam, the Netherlands — Retail Inspiration’s ‘Be Aware Get Better’ earned this year’s Horti Fair Innovation Award. The company’s program involves six innovative marketing concepts based on the theme of sustainability. horti_fair_08_prize
‘Be Aware Get Better,’ winner in the Trade/Services category, edged out other category winners ‘Vitro-Plug 126’ of Vitro Plus (Supplies category), ‘Knook Ecoo Box’ of Knook Energy Solutions International (Technology category), and the Lisianthus ‘Adom Red Picotee’ of Combinations (Production category). The winner of the Innovation Award receives not only tremendous publicity and international attention but also a media package worth €10,000 offered by organizers International Horti Fair and Reed Business.
Eighteen of the almost 400 new products registered with Horti Fair were shortlisted for the Innovation Award in a preliminary round. These were divided among four categories. After selecting the winner of each of the four categories, the jury finally chose ‘Be Aware Get Better’ as the overall winner. According to jury chairman Gijs Kok, a consideration that weighed heavily with the group in choosing Retail Inspiration was the market-based approach underlying the ‘Be Aware Get Better’ program. It recognizes the shift from cost-price oriented thinking to a marketing-based approach designed to maximize income. In addition, the six concepts have been developed around the guiding principle of sustainability.

CATEGORY WINNERS
The jury considered the Vitro-Plug 126 to be an excellent example of an efficiency improvement as it eliminates a link in the production chain. Other factors are its use of IT, the potential for wider applications in the market, and the scope for export opportunities.
The Knook Ecoo Box is a new CO2 capture process based on flue gases from a gas-fired boiler or CHP engine fitted with a catalytic gas purification system.
Lisianthus ‘Adom Red Picotee’ features flowers with striking colours (white edged with dark red), an interesting flamed pattern, attractive buds and exceptionally strong stems.

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SHOW ATTENDANCE
Horti Fair attracted 47,730 attendees, about half of whom came from outside the Netherlands. Over 900 businesses from 49 countries took part.


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