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Bayer introduces new Ferreira and Novero beef tomatoes through De Ruiter

Ferreira and Novera join other varieties in the Vegetables by Bayer tomato portfolio, such as Prodice and Albrice.

January 26, 2023  By Vegetables by Bayer

(Source: Vegetables by Bayer)

Vegetables by Bayer through De Ruiter have commercialized two new beef tomatoes with ToBRFV resistance, Ferreira and Novero.

Ferreira and Novero, which have intermediate resistance to ToBRFV, are early-fruiting beef tomato hybrids that feature high yield potentials, a bold red color and suitability for both fall plantings as well as year-round environments. Ferreira has an average fruit weight of 250-260 grams and Novero has an average fruit weight of 240-250 grams, allowing growers a choice of variety that best suits their needs. With good plant coverage, Ferreira and Novero are widely adaptable across North America and Mexico. Both options are available in Canada.

 “Greenhouse growers need tomato varieties they can count on — that means having good disease packages without sacrificing strong yields and premium quality of fruits,” says Stephanie Poletti, Protected Culture Marketing Lead, Vegetables by Bayer. “At Bayer, we work with growers to identify their biggest challenges — like ToBRFV — and use our strong research and development and breeding program to bring them solutions that work best for them as quickly as possible. Ferreira and Novero are two great examples of that.”


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