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Ball to provide content for e-marketing software service


June 25, 2008
By Ball Horticulture Company

June 25, 2008, West Chicago, Il. – Ball Horticultural Company announces that it will provide photos and information on gardening and plant topics to dataKart, a subscription-based software provider for independent garden centers (IGCs).

Ball Horticultural Company announces that it will provide photos and information on a wide range of gardening and plant topics to dataKart, a subscription-based software provider for independent garden centers (IGCs).

A customer service management product, dataKart is online software that integrates directly with stores’ point of sale software. Using dataKart, IGCs can create and send store-branded e-newsletters from ready-made templates to create a more valuable customer experience. Plant information, gardening tips and photos provided by Ball, as well as other content providers, make it easy for garden centers to build relationships with their customers through informative e-marketing.

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