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Ball releases gro getter app


September 22, 2014
By Canadian Garden Centre & Nursery

ball-gro_getter-onphoneSept. 22, 2014 – Ball Horticultural Company's product search app for smartphones and tablets puts thousands of plants in your pocket.

The gro getter app gives the industry access to thousands of plant details when and where they need it most. The app's take-it-with-you information includes all the photos, plant information and culture sheets from Ball's printed and online catalogues, now in a more accessible, mobile format.

Users can browse by keyword or filter their plant search by category, colour, exposure and more. They can add plants to a "favourites" list and also take notes for a specific product and then e-mail their plant lists to colleagues and customers. After downloading the app, no wi-fi is needed to access its tools. This allows users to access the information they need while deep in the greenhouse, walking field trials or traveling.

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"The new gro getter app is an important touch point for our customers who are looking for a digital alternative to our printed catalogues," said Tim Duffin, Ball's marketing communications manager. "As our industry continues to go mobile, developing our plant search app was an important step to make it easier for growers and retailers to access all Ball has to offer, wherever and whenever they prefer."

The gro getter app is compatible with iOS and Android devices and is now available free of charge in the App Store and Google Play Store.

Visit www.grogetterapp.com for more information.


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