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Ball Horticulture offering free POS information


July 8, 2009
By Amanda Ryder

July 8, 2009 – Ball Horticultural is making it easy for independent garden centres to provide the right Point of Sale (POS) information to the consumer.

Ball Horticultural is making it easy for independent garden centres to
provide the right Point of Sale (POS) information to the consumer. From A to Z – Alyssum to Zinnia, more than 430 Ball FloraPlant and PanAmerican Seed varieties are available to download as printable benchcards at ballhort.com – completely free! The downloaded benchcards are the industry standard size of 11×7-inches and contain an image of the variety as well as consumer friendly highlights such as exposure, growing information and maintenance requirements. 
 
“Ball has been doing both consumer and retail research and discovered that plant features and benefits are critical to the sale of the plant,” says Bill Calkins, Business Manager for Independent Garden Centers for Ball. “The benchcards are loaded with all of the information to help shoppers make their purchase decisions – making it easier for garden centers to consistently get these messages on their shelves.”
 
Visit ballhort.com and try it out today – it’s as simple as 1-2-3!
 
Click on the “Retailer” tab and then click on “Download Benchcard”
Click on a Class and Series 
Select a photo from the options and print! There’s a dotted line to cut the print outs to a standard 11×7-inch size.
 

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