Greenhouse Canada

‘At Last’ rose crowned ‘National Champion’

April 13, 2016  By Dave Harrison


April 13, 2016, Grand Haven, MI – Shrub Madness has come to an end after a tumultuous month of voting with ‘At Last™’ rose being crowned the 2016 ‘National Champion.’

Coming from a crowded field of 64 contenders, the competition narrowed to just two after multiple rounds of voting on close matchups. In the final round, it started out neck and neck but ‘At Last’ rose built a steady lead and defeated ‘Let’s Dance®’ Rave hydrangea.

Throughout the competition, over 83,000 votes were cast with everyone vying for their favourite shrubs.


This year’s Floral Four included 2014 ‘National Champion’ ‘Let’s Dance Diva!’ hydrangea, ‘Let’s Dance® Rave’ hydrangea, ‘Bloomerang® Dark Purple’ lilac, and ‘At Last’ rose.

‘At Last’ combines all the romance of a fragrant, fully-petalled tea rose with the no-nonsense practicality of a disease-resistant landscape rose so its popularity is no surprise!

No spraying is required to enjoy a non-stop display of large, sweetly perfumed sunset-orange blossoms from late spring through frost.

Handsome, glossy foliage and a vigorous, rounded habit makes it ideal for use in the landscape or the flower garden. As a brand new introduction this year, ‘At Last’ rose is available exclusively through the Better Homes and Gardens program at White Flower Farm.

Be sure to join us next year for Shrub Madness and please join the Shrubs Centre cast throughout the year for continuous coverage!


Proven Winners® ColorChoice® is the brand name of Spring Meadow Nursery, Inc., a market leader in flowering shrubs, potted liners, and starter plants.

Located in Grand Haven, Michigan, Spring Meadow Nursery has over 500 varieties in their catalogue, including over 240 varieties marketed under the Proven Winners ColorChoice brand, including Incrediball® hydrangea, Lo & Behold® butterfly bush, Bloomerang® reblooming lilac, and Clematis ‘Sweet Sumer Love.’

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