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Are you marketing flowers ‘Grown Near You?’


September 10, 2014
By Dave Harrison

Sept. 10, 2014, Guelph, Ont. — Flowers Canada (Ontario) Inc. (FCO) and a
number of leading Ontario food retailers recently partnered in a “Grown
Near You” campaign.

Sept. 10, 2014, Guelph, Ont. — Flowers Canada (Ontario) Inc. (FCO) and a number of leading Ontario food retailers recently partnered in a “Grown Near You” campaign.

During the month of August, some 203 participating Loblaws®, Zehrs®, Your Independent Grocer® and Valu-mart® locations showcased Ontario flowers and potted plants across Ontario took part in the promotion.

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“Grown Near You” highlights the impact of buying Ontario-grown products and responds to the growing interest of Canadian consumers looking to buy products grown “right in their own backyard.” 

BUILDS STRONG SENSE OF COMMUNITY

Choosing locally grown fresh flowers and potted plants supports economic growth in Ontario. It also builds a strong sense of community by supporting Ontario’s farmers and businesses that take immense pride in what they produce.

“At Loblaw we are committed to buying Canadian-first,” said says Sal Baio, senior vice-president, Fresh, Loblaw Companies Limited, “placing a priority on local and regional fresh products.”

FCO marketing director Nikki Gomes FCO’s notes that partnering with Loblaw Companies makes sense on so many levels.

“We have up to 220 floriculture greenhouse growers who are just around the corner from the largest consumer base in Canada. Buying local should be a priority for all Ontarians.

"Consumers brighten their homes with the quality and freshness of locally produced flowers while supporting Ontario’s local economy.”

ABOUT FLOWERS CANADA (ONTARIO)

Flowers Canada (Ontario) Inc. is the provincial trade and professional association of the Ontario floral industry serving the floriculture sector for over 45 years.

Its mission is to enhance the profitability and competitiveness of Ontario’s floriculture sector by helping growers address common issues.

FCO strives to help growers find solutions in trade, plant bio-security, research and innovation, human resources, environment, marketing and risk management.

ABOUT LOBLAW COMPANIES LTD.
Loblaw Companies Limited is Canada’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services.

With more than 2,300 corporate, franchised and associate-owned locations, Loblaw, its franchisees, and associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada’s largest private sector employers.


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