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Another big year for NatureFresh at REACH


June 23, 2017
By Dave Harrison

June 23, 2017, Leamington, Ont. – It was another big year for NatureFresh Farms at the REACH Greenhouse Vegetable Competition.

The family-owned company took home many top honours including the coveted “Best Overall Tomato” award.

“Receiving these awards is more than just about showcasing the best that we grow, it is about our commitment to pushing the category in the right direction in delivering consistent flavour across the category,” said owner and president Peter Quiring.

“The TOMZ® Red Cherry Tomato is a game changer. It is super sweet, bite-sized, crunchy and with the perfect balance of acidity. The real winners are the consumers who can enjoy this premium snacking tomato year-round, it’s hands down our grower’s choice,” said Quiring.

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NatureFresh Farms took top honours in the following categories:

• Best Overall Tomato – TOMZ® Red Cherry Tomato.

• Best Bite Sized Tomatoes – TOMZ® Red Cherry Tomato.

•  Best Cocktail Tomato – TOMZ® Sweet Red Cocktail Tomato.

• Best Beefsteak Tomato – OntarioRed™ Red Beefsteak Tomato.

• Best Yellow Bell Pepper.

BACK TO BACK CATEGORY AWARDS

This is the second year in a row that NatureFresh Farms has won the Best Cocktail Tomato Award as well as the Best Yellow Bell Pepper Award, a significangt accomplishment considering the strong competition from other varieties in the market place.

“It’s not just about selecting the right seed to grow,” said executive retail accounts manager Matt Quiring, “it is about the growing environment, the plant nutrition, and the grow-to-market strategy we employ year-round from our farms to ensure we deliver the best we grow, regardless of the season. The TOMZ Snacking Tomatoes were a finalist for Best New Vegetable Award at the United Fresh Convention in Chicago recently.

“We trial more than 300 different varieties each year to ensure we are always delivering the most flavorful varieties available worldwide,” said trial program coordinator Benny Teichroeb.

NatureFresh Farms conducts its product research and development in its 2.5-acre Trial Greenhouse and Discovery Centre in Leamington.

All funds raised from the annual REACH greenhouse vegetable competition help sponsor and care for impoverished children in Uganda.


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