Feb. 1, 2013, Noordwijk, the Netherlands — This being awards season,
Dutch breeders and growers gathered last night to recognize some
impressive new varieties.
Feb. 1, 2013, Noordwijk, the Netherlands — This being awards season, Dutch breeders and growers gathered last night to recognize some impressive new varieties.
The occasion was the annual FloraHolland Glazen Tulp Awards program. This award is presented to the most successful market introductions in the categories of cut flowers, house plants, garden plants and sales concepts.
The gala was held at Hotels van Oranje in Noordwijk, and hosted by TV gardening specialist Rob Verlinden.
• In the cut flower category, ArcadiA BV won first place with its
Chrysanthemum Indicum Grp disbudded greenhouse variety, ‘Sombrella.’
The jury was impressed by the natural look of this variety, which they described as “modern, hip and contemporary.”
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| ‘Sombrella’ |
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| ‘Samantha' |
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| Hebe Hebedonna 'Emma' |
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| Top concept |
• Bromelia Specialist BV, Stofbergen Plant Company BV and Ronald Bunnik won the Glazen Tulp award in the house plants category for their Tillandsia ‘Samantha.’
According to the jury, this variety is especially decorative by itself, and a multi-faceted product for any home.
• The Hebe Hebedonna Emma (container) topped the entries in the garden plant category. This plant is supplied by Fa. Hkw C.M.A. Roozen & Zn, FlevoFlora, Fa. E. Hopmans, F.C. v.d Werf, Stefan Flore NV, Bloem. van de Casserie, S. de Jaeger, E. Boterdaele BVBA, The Globe, L.J. van der Meer BV and Boomkwekerij Out V.O.F.
The jury spoke was impressed with its full structure and abundant flowers. “It is truly an innovative product and an excellent autumn plant for the patio.”
• Kwekerij Zeurniet topped the concepts category with its Tillansy product.
The jury predicted the concept would be quite successful in the market. “It’s a beautiful idea to let an old plant ‘grow’ in the glass. The concept is solid and it works. Additionally, this concept can be further developed to include other applications for the glass, such as hanging it up.”
Hundreds of new products and concepts are introduced at FloraHolland each year, either through the auction or via FloraHolland Connect.
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