Feb. 20, 2014, Columbus, OH – The OFA Short Course has a new name. AmericanHort announced that the annual convention and trade show has been renamed Cultivate – An AmericanHort Experience.
Cultivate’14 will continue to offer premier educational and networking experiences, and more than seven acres of trade show exhibits including technology, new products and services, and new plant varieties.
This year's event will also sees an expansion of products and services for retailers, nursery production, and landscaping.
“The word ‘cultivate’ reflects what happens at the event. Thousands of people attend each year to cultivate their businesses and professional networks,” said Michael V. Geary, CAE, president and CEO of AmericanHort. “Updating the brand of the 85-year-old event makes sense for the vision of AmericanHort. Cultivate captures the essence of what the experience is for our attendees.”
“This is not your grandfather’s trade show. In fact, Cultivate is more than a trade show. It is a dynamic experience designed to offer interactive learning and community building, and it celebrates all of horticulture,” said Mark Foertmeyer, AmericanHort’s chairman of the board.
Considered to be the largest horticulture trade show in North America, Cultivate’14 will be held in Columbus, Ohio, from July 12 to 15.
For more information, visit www.AmericanHort.org/Cultivate.
AmericanHort was formed earlier this year through the consolidation of the American Nursery & Landscape Association and OFA – The Association of Horticultural Professionals.
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