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Nature Fresh vows to plant one tree for every social media share

Nature Fresh Farms has launched its sustainability campaign following the release of their new home compostable cucumber wrap, with social media shares translating into the planting of thousands of trees.

After two years of research and development, Nature Fresh Farms recently launched their 100 per cent home compostable cucumber wrap, a first for the North American marketplace. Made from a starch-based PLA that is derived from plant-based resources, the film is home compostable breaking down naturally into CO₂ and water within 90 days.

To celebrate the release of this cucumber wrap, the campaign has kicked-off with high-impact social media posts going live on the company’s Instagram, Facebook, and LinkedIn accounts. Every time someone shares these posts during the month of October, Nature Fresh Farms will plant a tree. With one share equalling one tree, the company is pledging to plant up to 25,000 trees to help forests thrive.

“We really wanted to grab the attention of our consumers and followers with this home compostable film,” said Luci Faas, product development specialist. “Through this initiative we hope to raise awareness of this packaging design that will make a lasting change on the environment but also go even further by planting trees to help our North American forests flourish.”

This campaign seeks to spotlight the progression of their sustainable packaging design while encouraging their followers to spread the word by sharing social media posts and help plant a tree. The initiative supports Nature Fresh Farms commitment to bettering the environment and their continued investment in searching for more sustainable packaging designs.

“Our customers are looking for more environmentally friendly packaging and we want to give them that,” says director of sales, Matt Quiring. “With our continued goal of finding more viable packaging solutions we want to provide more options and make it easier for most people to make positive environmental choices.”

The tree planting announcement follows the release of the company’s new home compostable cucumber wrap.