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2022 Passion for Produce participants revealed

March 28, 2022 By Canadian Produce Marketing Association

Last week, the Canadian Produce Marketing Association (CPMA) announced the 18 participants selected to take part in their Passion for Produce (PFP) Program.

The program was created by the CPMA in 2010 to provide opportunities for young talent to accelerate their professional development through a unique mentoring experience at the annual CPMA Convention and Trade Show. This year, the show will be held in Montreal, Que in April.

“We are thrilled to have so many rising stars from some of the leading companies within our industry” said Ron Lemaire, President, CPMA. “PFP provides mentoring and education in a fast-paced but fun setting where participants learn through targeted mentoring sessions and networking events. This program also gives participants the opportunity to increase their knowledge beyond the scope of their current role within the industry.”

Over the three-day convention and trade show, PFP candidates are partnered with industry mentors for interactive sessions, networking events, and more to learn all they can about the fresh produce industry in Canada. PFP participates gain knowledge through first-hand experiences, discussions, and networking. Candidates develop lasting relationships with mentors, fellow candidates, and other industry leaders that will guide them through their careers.