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2014: The ‘Year’ of Petunias and Echinacea


July 10, 2013
By Dave Harrison

July 10, 2013, Downers Grove, IL — Those growing or retailing petunias and/or echinacea should be a little busier next year.

July 10, 2013, Downers Grove, IL — Those growing or retailing petunias and/or echinacea should be a little busier next year.

Oh, and garden cucumber plants, too.

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The National Garden Bureau, the non-profit organization promoting gardening on behalf of the horticulture industry, has announced that 2014 will be:

• Year of the Petunia (annuals).

• Year of the Cucumber (vegetables).

• Year of the Echinacea (perennials).

NGB selects crops that are easy to grow and genetically diverse with a lot of new varieties being offered.

Breeders, growers, brokers and garden centres should consider these flowers and plants when planning for the 2014 season as the publicity generated from this program is substantial.

To view the publicity generated from the 2013 and 2012 programs, visit the National Garden Bureau website and click on "Press Room."

FREE PROMOTIONAL MATERIALS READY BY NOVEMBER

In early November of this year, National Garden Bureau will have photos of numerous varieties of all three crops (provided by our members) posted on its website.

NGB also provides PDFs of factsheets, flyers, handouts and signage, etc. These can be downloaded at no charge from its website.

These tools will help the home garden industry promote the crops to consumers and encourage gardening with these specific crop classes.

Garden writer publicity will begin in September.

Consumer publicity will begin in January 2014.


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