|Flowers Canada Growers executive director Dean Shoemaker presented MP John Carmichael with a bouquet following the announcement on Mar. 23.|
At the Canada Blooms Flower and Garden Festival on Mar. 23, Member of Parliament John Carmichael (Don Valley West), on behalf of Agriculture Minister Gerry Ritz, announced an investment of almost $380,000 for Flowers Canada Growers (FCG) to cultivate new international market opportunities.
"Our government's top priority remains the economy, and Canada's flower growers play an important role in keeping our economy strong," said Carmichael. "This investment will help increase awareness of the value and quality of Canadian-grown flowers to help connect exporters with new buyers, leading to increased profits for our growers."
An investment of more than $145,000 delivered to FCG through the Canadian Agricultural Adaptation Program (CAAP), will go towards improving access to new chrysanthemum genetics and developing an economic impact study of the sector in Canada. An additional $95,000 is being delivered to create a biosecurity and traceability strategy for the floriculture sector in Ontario. This will provide flower growers with tools to respond quickly to new and emerging quarantine threats, as well as pathfind and pilot the solutions to these threats.
Nearly $140,000 will be invested through the AgriMarketing Program to help FCG facilitate market exports and boost sales internationally, in particular in the United States, Germany and the Netherlands. The investment will help Canadian growers differentiate the high quality of their products from others on the market, and promote them abroad.
"This funding will allow Canadian flower growers to better understand their export market, share information with international buyers through the directory of greenhouse growers and facilitate flower exports," said Dean Shoemaker, FCG executive director. "These projects will go a long way in helping FCG enhance the profitability and competitiveness of the floriculture industry as a whole and will contribute to the economic sustainability of the sector by assisting floriculture producers in maintaining their strong relationships in trade."
FCG represents greenhouse growers across Canada, as well as distributors and importers/exporters dealing with cut flowers, potted plants, bedding plants, cut greens and specialty supplies and services.
The industry brings in approximately $1.5 billion in farm-gate sales and helps to sustain more than 20,000 full and part-time jobs across Canada.