Oct. 22, 2013, Amsterdam — Pencil in “GreenTech” on your horticultural calendar (June 10-12, 2014).
Oct. 22, 2013, Amsterdam — Pencil in “GreenTech” on your horticultural calendar (June 10-12, 2014).
This biennial trade fair, which debuts in June 2014, had tentatively been called HortiTech the past few months as organizers collected feedback on possible names.
“It is the first time that Amsterdam RAI has used crowd-sourcing to choose a title,” says Ids Boersma, managing director of RAI Exhibitions. “We think it is wonderful that the sector came up with an even better name than our working title.”
• ‘Green’ symbolizes growth, crops, agriculture, horticulture, nature and sustainability.
• ‘Tech’ directly indicates a core element of the exhibition – the product technology that results from innovations and provides opportunities for the long-term future.
“Over 100 exhibitors have already booked and new partnerships have been formed,” adds Mariska Dreschler, GreenTech product manager.
GreenTech will be held June 10-12 in 2014 in Amsterdam RAI.
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