Mar. 13, 2012, Toronto — Canada Blooms will kick-off the Canadian Cancer Society’s Daffodil Month by presenting the iconic yellow flower as the official bloom of this year’s largest home and garden festival.
All flowers hold symbolic meanings. From love to strength to fertility, flowers tell a story greater than themselves. Each year, Canada Blooms chooses a flower as the symbol of the festival. This year, Canada Blooms has partnered with the Canadian Cancer Society to feature the daffodil. Synonymous with spring, the daffodil symbolizes rebirth and new beginnings, heralding the arrival of the life and better time ahead.
“The daffodil is the flower of spring, but more than that the daffodil is a symbol of hope. We are proud to partner with the Canadian Cancer Society and to launch their daffodil campaign to bring promises of a better tomorrow for all of those affected by cancer,” said Gerry Ginsberg, general manager of Canada Blooms.
Every three minutes, another Canadian is faced with fighting cancer. Each April, Canadians across the country fight back. Thousands of volunteers across Ontario will work together to raise funds for the Canadian Cancer Society by selling fresh daffodil pins, and knocking on doors in their community to collect donations.
To highlight the campaign, the Canadian Cancer Society has joined with the award-winning firm Miyabi Landscape Design & Construction to showcase why the yellow daffodil is more than just a flower.
“The daffodil is more than a beautiful flower to us. The daffodil is a symbol of strength and courage, a symbol of life. It says we will fight back. It says we will beat cancer,” explained Martin Kabat, CEO of the Canadian Cancer Society. “We are thrilled to be able to launch the campaign at Canada Blooms, and we hope our garden helps spread the message of hope and recruits more people to join the fight against cancer.”
Visitors to the Canadian Cancer Society Fight for Life garden will have the opportunity to join the fight against cancer and purchase a daffodil pin to wear throughout April as a show of support for people living with cancer.
This year, local celebrities will be on hand to sell the pins:
- Marjorie Harris, garden write and blogger for the Globe and Mail and House & Home will be selling pins on Mar. 16 from 2:00 to 2:30 p.m.
- Toronto Star gardening columnist Sonia Day will be selling on Mar. 17
- Jane Lockhart of Jane Lockhart Interior Design and host of W Network's Colour Confidential will sell pins from 11:00 am to 12:00 pm on Mar. 20 and from 2:00 pm to 3:00 pm on Mar. 22.
Canada Blooms runs Mar. 16 to 25 at the Direct Energy Centre in Toronto. For more information, visit www.canadablooms.com.
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