Dig.Drop.Done launches online contest
Mar. 26, 2012, Winston-Salem, N.C. — Dig.Drop.Done is making it easier than ever for consumers, media and retailers to engage with its educational flower bulb marketing campaign.
Between now and April 13, Canadian and U.S. residents can enter Dig.Drop.Done's Green Thumb Giveaway Facebook contest.
One lucky winner will receive a Holly Aiken tote featuring the Dig.Drop.Done tulip, an enameled gardening trowel from Brook Farm General Store and a bag of assorted summer-flowering bulbs - a total value of $150.
“This campaign isn't about selling a particular product or brand. It's about encouraging people to get out there and plant bulbs, wherever they are and however they'd like to do it,” said Vanessa Boynton, the digital engagement manager at Woodbine, the marketing agency that oversees all of Dig.Drop.Done’s efforts in this space.
“Social media provides the perfect vehicle for connecting those with a common interests and delivering meaningful information. We're excited about the momentum we've been building, and will continue to use social media in our marketing efforts to educate and inspire fans and followers about the simple beauty of planting flower bulbs."
To enter the Dig.Drop.Done Green Thumb Giveaway contest, visit http://www.facebook.com/DigDropDone .
Dig.Drop.Done is a three-year, North American educational campaign to introduce flowering bulbs to a new generation of potential gardeners and demystify the bulb-growing process. Dig.Drop.Done is now in its second year.
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