Jan. 6, 2012, Guelph, Ont. – Longo’s and Foodland Ontario are teaming up to promote Ontario-grown flowers.
PickOntario recently held its annual Floral Display Contest at a number of local supermarkets in order to help promote Ontario-grown flowers. Throughout the year, Longo’s strives to ensure quality flowers are available in store. Longo’s also labels Ontario flowers so consumers know which flowers are locally grown.
Longo’s received recognition for the best display and also received a $500 prize.
“All stores were provided with posters and various marketing material and were challenged to come up with the most creative and best display of Ontario grown flowers,” said pickOntario marketing assistant Laura Schouwenaar.
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A pickOntario marketing photo for this year's campaign.
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Staff at the Longo’s store on Rutherford Road in Woodbridge (near Toronto) were especially enthusiastic with the campaign. “This store showcased Christmas poinsettias,” said Schouwenaar, “but went further and showcased Ontario cut flowers and potted plants that are also grown in Ontario greenhouses during the Christmas season.”
Foodland Ontario also partnered with pickOntario to create a series of 30-second video clips, promoting Ontario grown “holiday flowers.” The videos featured multi-coloured poinsettias and cut amaryllis. Click here to view the videos.
“The videos from Foodland Ontario are especially useful because they give viewers a great visual that showcases just how beautiful and versatile indoor flowers are,” Schouwenaar explained. “Most people have never seen a bright blue or pink poinsettia so it’s difficult to picture how beautiful they are, the video clips really bring it all to life.”
FOCUS ON LOCALLY GROWN PLANTS
Pick, Ontario is a comprehensive marketing communications campaign developed by Flowers Canada (Ontario) Ltd. to raise awareness, interest and demand for Ontario-grown cut flowers and potted plants.
Launched at the Grocery Innovations Tradeshow in October 2007, the fully integrated strategy includes PR, media relations and outdoor advertising initiatives intended to promote the reasons why consumers and retailers should “pick Ontario.”
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