Aug. 15, 2011, Amsterdam — Some 2,000 visitors to the Horti Fair will receive a special gift this year – a mini biosphere.
A biosphere is a closed mini-greenhouse in the form of a flask containing a small plant. The plant has everything it needs to survive for a number of years.
The Horti Fair, the world’s largest international horticultural trade fair for technology, innovation and inspiration, will take place Nov. 1-4. Visitors who want to be eligible for a biosphere can register for the gift via the Horti Fair visitor registration system. They will then receive the name of five participating companies and can collect Florins at the stands of these companies. Florins are banknotes made specially for the Horti Fair and whoever collects all five Florins receives a biosphere.
The biospheres carry the logos of participating exhibitors and the flask containing the plant can be expected to grace the desks of many visitors for years to come.
In addition, the biospheres are intended to inspire visitors and exhibitors alike, says Horti Fair director Frans-Peter Dechering. "We want to show visitors and exhibitors the kind of innovative marketing concepts that exist for reaching potential customers."