May 26, 2011, Ithaca, NY — “The Mind of the Consumer: Consumer Attitudes and Effect on Retail Trends and Buying Behavior” is the focus of the lead presentation at this year’s Seeley Conference hosted at Cornell University.
Mary Brett Whitfield, senior vice-president at Kantar Retail and director of Shopper Insights, will be the lead speaker.
Following her will be Bob Williams of Smithers Oasis Co., who will address how the floral industry can respond to changing trends and behaviors in terms of “Retail Florists, Internet Channels and Strategic Business Planning.”
The session will conclude with Stan Pohmer of the Pohmer Consulting Group discussing implications for “Mass Market and Supermarket Channels.”
Whitfield leads shopper insights research and content development for Kantar Retail. She has extensive experience helping retailers and suppliers leverage shopper insights and other primary research data for performance improvement. She has worked at retail companies in market research, strategic planning, and sales development roles and has a strong background in industry and company analysis, competitive positioning work, apparel retailing, and online retailing. Check out Whitfield in action at: http://www.youtube.com/watch?v=XhOmfB3uR8I&feature=player_embedded.
The Seeley conference will be held in Ithaca, N.Y., from June 27-29 (registration begins evening of June 26). Complete conference details and online registration are available at: http://www.hort.cornell.edu/seeleyconference.
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