May 11, 2011 — This spring, Proven Winners® is extending its ever-growing media portfolio by adding seven NBC-TV local station affiliates to the mix.
In addition to their extensive print, radio and online advertising campaigns, gardeners will now see and hear the Proven Winners’ 30-second television commercial while watching The Today Show and other morning and evening news programming in seven major markets.
The campaign will run through early June on local NBC stations in Chicago, Detroit, Philadelphia, Minneapolis, San Diego, Boston and New York markets. Over 15 million viewership impressions are anticipated as Proven Winners continues to find new ways to support growers and retailers in large gardening markets.
“We chose to focus on local news programming since viewers are increasingly using digital video recorders to record their favorite programming—allowing them to forward through commercials. They aren’t doing this with local news or Weather Channel programming. In fact, local news is an important part of the renewed focus on local communities and is a well-watched medium especially in the female 35-64 demographic audience,” explains Marshall Dirks, director of marketing for Proven Winners.
Additionally, Proven Winners will continue its television commercials on The Weather Channel’s popular segment “Local on the 8’s,” where 270+ commercials will add an addition 43 million impressions over a six-week period.
This spring gardeners also will see, hear, and read about Proven Winners in over 30 consumer publications, on 20 top radio stations and on many popular websites throughout North America in a consumer campaign unmatched by any other company in the industry.
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