Aug. 11, 2010 – Your mother was right: you can catch more
flies with honey than with vinegar. It’s true even in Corporate America, where
just being nice can save a company millions of dollars.
USC Marshall School of Business professor Christine Porath
discovered that employee rudeness hurts the bottom line while researching “The
Cost of Bad Behavior: How Incivility is Damaging Your Business and What to Do
About It,” which was published earlier this summer. She co-wrote the book with
Christine Pearson, who is a professor of management at Thunderbird School of
Porath and Pearson state that job stress in the United States
accounts for $300 billion in losses, as an uncivil workplace reduces
productivity (aka “slacking off”) as workers spend time looking for other jobs
or helping others to do so. In addition, according to Porath and Pearson’s
research, 80 per cent of employees who were victims of insults or bullying in
the workplace lost valuable work time worrying about the incident and 78 per
cent said their commitment to the organization declined.
The authors combined various methodologies to reach their
conclusions. First they gathered subjective data via various focus groups
comprised of a cross-section of professionals – including attorneys, managers
and emergency medical professionals – where they focused on what incivility was
in the workplace, and what the implications were for employees and
organizations. Porath and Pearson next surveyed nearly 800 employees where they
found that one in eight would quit a job due to an abusive environment.
Porath, along with University of Florida management professor
Amir Erez, also employed scientific experiments, discovering that “people
literally did not perform as well, weren’t as creative and became more
dysfunctional and aggressive” when someone was rude to them, Porath says.
But the impact of rudeness defined in the book as ranging from
“taking credit for others’ efforts” to throwing a temper tantrum didn’t end
there, as the authors discovered that even witnesses to an incident where
someone was bullied had a negative effect. And if a customer witnesses
incivility, that customer decides to not re-patronize the business 50 per cent
of the time.
Porath and Pearson also employed case studies of companies
that cultivate civility such as Cisco Systems and Microsoft to inspire other
companies, Porath says, “to take a page from their notebook.”
In fact, Cisco leadership launched its first global workplace
civility program – the first of its kind that Porath is aware of – after Porath
and Pearson published some of their research in an earlier journal article.
“They did the math,” Porath says, “saw how their bottom line was affected in
the millions of dollars and were motivated to start the program.”
This year Fortune magazine ranked Cisco sixth among the 100
best companies to work for, with a voluntary turnover rate of only four per
cent. Cisco’s low turnover rate helps their bottom line, for, as Porath
discovered in her research, the costs of replacing employees ranges to up to
four times their annual salaries.
So how do companies create a civil workplace? Porath and
Pearson outline their top 10 solutions that include recommending that
• Set zero tolerance expectations.
• Establish norms for all employees, including managers and
executives, to live by.
• Weed out trouble early in the employee hiring process.
“It starts with the top,” Porath says, who’s taught these same
concepts to executives through Marshall’s MBA Program for Professionals and
According to Porath, it’s important for executives to think
about how good behaviour can fit into “each piece of the Human Resource cycle,”
from the company’s mission statement, to its recruitment and training policies.
“There should be a thread of civility,” Porath says, through everything a
Otherwise, good employees will move on, much to the long-term
detriment of the company. In terms of dollars, the cost of an exit is an
estimated 150 per cent of a mid-level employee’s salary and talent loss.
According to Porath, even with a national unemployment rate of
9.5 per cent, there’s a “huge concern with human resource executives that there’s
a shortage of talent. Businesses are fighting for talent. If you’re a good
performer, you’ll be in demand. Focus on your performance and put yourself out
there. Don’t just hunker down and take it. Think about other possibilities.”
Managers, take note. Maybe it’s more cost effective just to be
For more information about the book, visit