Aug. 2, 2010, West Chicago, IL – For more than 100 years, Ball Horticultural Company has supported local retail businesses. Every year, Ball is excited to bring innovative products and programs to market, while improving existing lines. Now Ball combines these two values in a new, retail-friendly catalogue form.

Flourish! is a collection of some of the company’s best plants and brands, and is carefully organized to help garden centres maximize their potential. Products were thoughtfully selected for and chosen to inspire retailers as they help home gardeners take their gardens to the next level.

“Flourish! includes a broad selection of garden favourites and hot new plants as well,” says Bill Calkins, Ball’s business manager for Independent Garden Centers. “It’s also filled with creative ways to encourage shoppers to put more plants in their carts each time they visit retail garden centres.”

In this new format, designed the way retailers think about plants, Flourish! offers products for end cap programs, special promotions, early- and late-season series for extended sales, plants for water-wise landscapes, fun additions to the shade department, new ways to think about traditional varieties, and much more.

“With Flourish!, we will continue to help and support retail garden centres and their efforts to create excitement in the world of flowers,” says Calkins.

To view a downloadable PDF version of Flourish!, visit www.ballhort.com/retailers. To request a mailed copy, contact Katie Rotella at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it