July 16, 2010, Guelph, Ont. – Engage Agro Corporation has launched Engage Agro USA LLC.

Incorporated in the state of Delaware, the new company will build on the successful business model developed in Canada with the sole purpose of providing development, regulatory, marketing and sales functions for unique, high value crop protection and nutrient products for growers in the U.S.

Engage Agro Canada was formed in 1995 and has grown to over 35 people.

Trevor Thorley, president of Engage Agro USA LLC.

“We hope and expect to be able to replicate our business strategy in the USA, and to create efficiencies for our supplier partners to the benefit of growers across both countries,” says Engage Agro president and owner Ray Chyc.

Heading up the new company is president Trevor Thorley, former chief operating officer with AMVAC Chemical. Engage Agro USA will begin with a list of products currently available from Canada.

“I am extremely excited about the formation of this new business in the U.S. and in having Trevor at the helm. He has tremendous market and customer knowledge and has led many successful businesses over the term of his 30-year career,” says Chyc.

A native of England, Thorley found his calling growing up on his family’s vegetable farm, which led to his degree in crop science at Newcastle University. Over the course of his career, he has held positions in sales and marketing in his 20 years with Bayer Corporation to include senior vice-president of sales and marketing. In addition, he was president and chief operating officer for Valent USA and executive officer for parent company Sumitomo Chemical.

“I am very pleased to embark on this new venture and am excited about the possibilities,” said Thorley. “Our vision is to introduce innovation and differentiation of products that meet unique customer needs. We won’t be simply another chemical company. Customer needs will be our primary concern and motivation.”