May 10, 2010, Leamington, Ont. — The Ontario Greenhouse Vegetable Growers (OGVG) association is reminding Ontarians they can find their local produce now, and has launched an “Oh-So-Local” transit advertising campaign to remind consumers of just that.

The campaign, which was made possible through shared funding from the Ontario Market Investment Fund, started last week throughout the Toronto region and in Ottawa on the interior of buses and subways, and on the back of buses. The campaign is to inform consumers that their local product is available now. The “Oh-So-Local, Request Ontario Greenhouse Freshness” message reminds consumers to request “local” produce if they do not see it on stores shelves.

“We are running the campaign in the spring and fall so consumers know when greenhouse product is in season and when they should be able to find it at their local grocer,” said OGVG general manager George Gilvesy. “Since we grow in greenhouses, fresh Ontario tomatoes, cucumbers and peppers can be found earlier and later in the year.”

Ontario greenhouse tomatoes and peppers are abundantly found March-November, while seedless and mini cucumbers can be found year-round.